Brand Indicators for Message Identification (BIMI) is an industry-wide standards effort that will use brand logos as indicators to help people avoid fraudulent email, while giving marketers a huge new opportunity to put their brands in front of consumers for free.
The brandindicators.org website was created and is maintained by Agari, a member of the Authindicators Working Group, but it welcomes contributions from anyone. The group has published a draft standard here.
“For a BIMI logo to be able to be displayed, the sender needs to be authenticated DMARC, SPF and DKIM for us to trust that source. Then, the brand needs to publish the logo in the DNS record.”
Director Product Management
Oath (Verizon, Yahoo, AOL)
The BIMI working group draft standard requires DMARC Authentication to be in place for mail receivers to show brand logos. The Yahoo Mail Pilot that is currently underway requires a DMARC policy of Reject or Quarantine in place on your domains before showing a logo. Get Started today by creating a free DMARC policy and publishing your BIMI logo in DNS.