Brand Indicators for Message Identification (BIMI) is an industry-wide standards effort that will use brand logos as indicators to help people avoid fraudulent email, while giving marketers a huge new opportunity to put their brands in front of consumers for free. If you use Yahoo Mail, you will see brand indicator logos from Groupon, Agari and other large brands in the financial services, aviation and technology industries.
“For a BIMI logo to be able to be displayed, the sender needs to be authenticated DMARC, SPF and DKIM for us to trust that source. Then, the brand needs to publish the logo in the DNS record.”
Director Product Management
Oath (Verizon, Yahoo, AOL)
The Yahoo and Agari brand indicators Pilot requires DMARC Authentication to show brand logos in Yahoo Mail. Get Started by creating a free DMARC policy.