Wish & the BIMI Technology Standard

Since our inception in 2011, the Wish shopping app has taken the e-commerce world by storm by making online shopping easy and affordable. We connect manufacturers and small businesses to millions of global consumers,6 so it’s no surprise that we have quickly become the sixth largest e-commerce company in the world!5 We consistently seek ways to […]

How Do I Make a Business Case to Participate in the Brand Indicators Pilot?

The kick-off of the Brand Indicators Message Identification (BIMI) Beta Pilot started recently and we’ve been witness to a growing swell of interest from companies who want their logos displayed alongside the marketing emails sent to thousands of their customers. The BIMI pilot is a cutting edge action in which the DMARC standard can be […]

How Do I Build and Publish a BIMI DNS Record?

The recent announcement of the Brand Indicators for Message Identification (BIMI) pilot with Oath has generated an immense amount of interest from businesses who have already reached full DMARC enforcement on their primary email-sending domains and are looking to experience the additional benefits that DMARC can provide, such as preventing phishing in the form of […]

Brand Indicators for Message Identification FAQs

All About Brand Indicators for Message Identification (BIMI)  Brand Indicators for Message Identification FAQs Q: What is Brand Indicators for Message Identification (BIMI)? A: BIMI is a standardized way for brands to publish their brand logo online. It lets the logos be easily incorporated into messaging and social media applications. BIMI does this with built-in protections that […]

BIMI is the Next Chapter in the Fight To End Identity Deception

Today’s announcement that deployment of Brand Indicators for Message Identification (BIMI) has begun marks the next chapter in the fight to make the world safe from identity deception. Many of BIMI’s developers, including Agari, worked together from 2010 to 2013 to develop the DMARC email authentication standard, aimed at stopping the plague of phishing and […]

Better Brand Logos, Better Security

The mail teams at Oath are always looking at new ideas and features to enhance our consumer mail products we offer under the Yahoo and AOL brands. Our goal is to build the best mail experience for our users helping them to manage their mailboxes. While we strive to be the leader in that space, […]